Fast-Moving Consumer Goods in India

Fast-Moving Consumer Goods in India The life styles and culture of India is changing drastically. The population of India is increasing every year and this will have a direct impact on the FMCG industry and its organizations. Although population of India is increasing every year the population growth rate is decreasing over a period of time. In 2008 the population growth rate is 1.6%, in 2009 it is 1.5%. In 2010 the growth rate is 1.3%. Although the figures didnt change drastically, the supply and demand of the FMCG products will be affected due to change in population structure. There will be decrease in demand and intense competition as the birth rates and number of customers decrease. Most importantly it is the change is life style of Indian customers and social behavior will affect the FMCG industry in India. It will demand a new products and services over the time and will lead to increase in investment in RD of FMCG companies. Now the world is facing with food shortage leading to increasing invest in food product ion. If the organizations fail to offer products and services according to changing lifestyle and behavior then it will be difficult for any organization to survive in the market. Economic: Current slowdown in global economic scenario affected almost every industry across the world. There has been increase in unemployment and low consumer spending power. This leads to consumers not opting to buy expensive products or services. This further pressurizes the RMCG companies to reduce the prices for the products and services. Organizations will have to review this economic ride and have to respond accordingly, A successful organization will respond according changing economic conditions, consumer and stakeholder behavior. An efficient organization must be aware of the changing economic condition across the country and global and should employ a suitable strategy to stay in the market. Political: Political factors will have a greater influence on the organization and industry and it is the duty of the organizations to comply with it. It is necessary for the organizations to comply with the legislations implemented non conformance of which may lead to serious implications on the organization. The government has implemented certain restriction in the import policies. However tax exemptions in sales and excise duty are provided for the small scale industries. This will allow the SMEs to invest more and will increase the number of new entrants. Transportation and infrastructure facilities are improving not only in urban but also in the rural area which will help in distribution network. Technological: Advancement in technology boost the production with enhancement in quality of products and services rendered to the customers. Organizations began to adopt e-business to improve brand communication and market. Technological advancement makes the supply chain and transactions along the chain simple. Organizations reduced costs with effective IT technologies and increased the rate of information transactions. Technology is playing a key and huge part in the FMCG sector by developing the new packaging, increasing productivity and longer shelf life of food products. Better, stronger, more effective and faster are the key elements that all manufacturers in this sector push for, as it drives sales. The advancement enhances the sales by enabling the manufactures to produce better products with attractive packaging and better communication. With advancement in communication technology and rising social media network it enables the organizations to communicate better to the customers by improved marketing campaigns. International trends: The economic crisis and slowdown had greatly affected the sales FMCG goods across the world. However emerging economies like India, China and Brazil are not greatly affected and manage to do well to recover quickly. A common trend that was followed across the world during economic slowdown was trading down. Because, customers became more cautious looking for less expensive brands, special offers and discounts. This added tremendous pressure on the market prices due to severe competition and down trading. However emerging economies like India, China and Brazil saw development in hypermarkets helping the growth of FMCG markets in these countries. Macro environmental opportunities: India has Vast Rural Market with majority of population where the market is still untapped market. India has cheap labour to provide cost advantage over other countries. Many multinational companies are having cost advantage by outsourcing its product requirements from its Indian company. ENVIRONMENTAL THREATS AND OPPORTUNITIES: Industry structure: The FMCG market of India divided into two sectors the organized sector and the unorganized sector. The organized sector has only few Indian companies and MNCS whereas the unorganized sector is crowded by a many local players. Indian FMCG market accounts for about Rs.460 billion where the market has been highly occupied by local and unbranded products. This has been a challenge for many organized players to successfully launch a product and to occupy the market share. Distribution and supply chain has also been a challenge as Indias infrastructure and transport systems not quite helpful with millions of retail outlets in the country. Although infrastructure and transportation system is developing in recent times it is still considered as a challenge by many players. The FMCG sector has a wide range of products including confectioneries, beverages, detergents, toothpaste, toilet soaps, shampoos, creams, powders, food products, cigarettes. Typical characteristics of FMCG products are: The products cater to necessity, comfort and luxury. Price and income elasticity of demand varies across products and consumers. Individual items are of small value (small SKUs) although all FMCG products put together account for a significant part of the consumers budget. The consumer spends little time on the purchase decision. He seldom ever looks at the technical specifications. Brand loyalties or recommendations of reliable retailer/ dealer drive purchase decisions. Limited inventory of these products (many of which are perishable) are kept by consumer and prefers to purchase them frequently, as and when required. Brand switching is often induced by heavy advertisement, recommendation of the retailer or word of mouth. Distinguishing features of Indian FMCG Business FMCG companies sell their products directly to consumers. Major features that distinguish this sector from the others include the following: Design and Manufacturing Low Capital Intensity as most of products in FMCG requires relatively little investment in plan, machinery and other fixed assets. Basic technology required for manufacturing is easily available. Third party manufacturing is common and the benefits include production and inventory planning flexibility, flexibility in controlling labor costs and logistics. Marketing and Distribution High Initial Launch Cost with huge investment in product development, market research, test marketing and launch. Creating awareness for a new brand requires enormous initial expenditure. Huge Distribution Network as India has millions of retail outlets across the country making the logistics functions difficult for many players. Competition Market is crowded with many unorganized players. Presence of many unorganized players and highly capable MNCs provides fierce competition in the market to launch many new brands. This gives wide range of choice of brands for the customers. PORTERS FIVE COMPETITIVE FORCES: BUYER POWER: The consumer base of this industry is larger than any other industry and they have little or no influence on the price of the product. The consumer always possesses great choice of brands within the product category and they can shift from one to another without much influence. Hence, buyer power is not quite strong in this industry. But they have power when they provide threat to shift from one brand to another brand. In FMCG retailers should also taken into the account for analysis. Retailers can always decide which brand to stock and consumers dont show much interest to wait if one brand of choice is not available. So retailers can always make choice between brands and they have more buyer power than consumers. SUPPLIER POWER: Supplier power is little or limited in the FMCG industry. The industry always has great number of suppliers with great size. There will not be any uniqueness in the product or service of suppliers and the manufacturer can always shift from one supplier to other supplier. However manufacturer faces some amount of supplier power due to the cost they have to incur when switching suppliers. Suppliers who do large business with manufacturers are always obliged to their customers. THREAT OF NEW ENTRANTS: Threat of new entrants is limited in this industry. The new entrants generally cater to local or small markets contributing to the large unorganized sector. Raw materials for most of the segments in FMCG industry can be easily procured. The investment will not be high for machinery and other assets required for most of the products in the industry. Also the basic technology is easily available. These factors can make the local or small manufactures to enter easily in the industry. But this industry requires high initial launch cost and distribution network is always a challenge. These factors act as a barrier for any new entrants in the industry and virtually provide low threat of new entrants. THREAT OF SUBSTITUTES: The FMCG industry bears a high threat of substitutes. The industry possesses many organized players with great number of local manufactures. The products in the industry can always be imitated and marketed. The industry possesses high level threat of substitutes in rural market than in the urban. DEGREE OF RIVALRY: The degree of rivalry is high in the industry. There are many global players along with local manufacturers. The industry enjoys low customer loyalty. The customers always have wide choice of brands and the switching cost is always minimum or negligible. There will be only slight difference in the quality of brands. So the competition is fierce in the industry to attract customers and retain them. Strategic groups in the industry: Among the FMCG companies in India Hindustan Unilever Limited is most catered company to almost every segment in the industry. Its competitors are only catered to certain segments but HUL faces stiff competition from all competitors in every segments. The major companies of strategic groups in FMCG industry are Hindustan Unilever Limited, ITC Limited, Nestle India, Emami Limited, Colgate-Palmolive (India) Limited, Dabur India Limited, Procter Gamble, Godrej Consumer Products Limited and Cadbury India. International Competition: India is an emerging market and has become a hotspot for many multinational FMCG companies like HUL, Proctor Gamble and Nestle. However domestic companies like Marico, Dabur and Emami are giving tough competition to them. These companies step into natural product category by offering herbal products and managed to occupy the market. For instance, Maricos flagship brand Parachute Coconut Oil has no foreign competition. The presence of international competition is restricted to areas of where they can act and categories like natural products did not interest the global players. Industry Threats: The organized players in the industry are facing problems high magnitude of imitative products. The fake products are seen highly in rural markets and the Indian FMCG sector is losing large amount of money due to presence of counterfeits products. The industry is facing increasing input costs due to increase in price of the raw materials due to global economic slowdown and potential impact of rising crude oil prices Industry Opportunities: The FMCG sector is the fourth-largest sector in the Indian economy and has been growing considerably over the past few years due to changing lifestyle, consumer preferences and high disposable income. The rural market is being highly untapped and provides favorable condition for growth of the companies in this sector. EVALUATING HUL STRENGTHS AND WEAKNESS: VRIO Framework of Hindustan Unilever Limited: The value of HUL lies in their ability to offer different products and cater to the different segments in the industry. The organization has international expertise and wealth of knowledge to cater to different segments satisfying the customer needs. The organization is displaying high standards of corporate behavior towards its stakeholders. The company realizes that its employees are the primary source of success and well committed to their employees. The organization encourages the open communication with customers to get feedback and improve its product offerings. Rarity: The company enjoys the competitive advantage in its robust supply chain and distribution network. Though the company resources are not rare it enjoys the competitive advantage in its resources employed in supply chain and distribution network. Imitability: The organization possesses valuable and rare resources in its supply chain and distribution network that the competitors did not have cost advantage in imitating the resource. The social relationships entailed in resources are complex that the competitors cannot easily imitate and manage well. Organization: The organization structure of HUL with its empowered managers across the companys nationwide operations imparts speed and flexibility in decision-making and implementation. The organization leverages its resources for efficient management. The company realizes that its employees are the primary source of success and well committed to their employees. Analysis of Corporate Strategies: Hindustan Unilever Limited has robust supply chain and distribution network covering over 3400 distributors and 16 million outlets. HULs sales organization structure integrates the Household, Personal Care and foods distribution networks together. By this the organization aligns all the units of its organization towards the common goal. Analysis of Business Strategies: HUL introduces wide variety of products in different segments at different price points. HUL analyses its strategy to improve its foothold in the processed foods category which is largely unoccupied. HUL Strengths: The company has variety of products in each category giving wide array of choice to customers. Robust Distribution Network covering over 3400 distributors and 16 million outlets. The Company enjoys many reputed brands and created a well reputed brand image in the customers mind through advertisement. Well developed quality management. The company has highly capable and well developed RD resources. HUL Weakness HUL not able to compete effectively with local competitor in the rural market: The Companys product mostly target middle class and lower middle class population. So the upper middle class population terms the companys product as a cheap product with low quality HUL is over dependent on Indian market and depends on it for majority of revenue generation. This makes the company subject to changes in weather, political and economic conditions and also makes it vulnerable to potential risks arising in India.

King Lear essay, exploring the notion of hope

In the world of King Lear, being a shakespearean tragedy, suffering, loss, and injustice are all factors often expected before an audience enters the bottomless pit of complicated characters, varying agendas, and Shakespearean english these productions usually employed. However, despite its melancholy undertone and lack of warmer lighting gels on stage, King Lear is not without hope. Shakespeare in Lear, presents the notion that characters in great authority force suffering upon others in an effort to retain power, admiration, and status.Initially, Lear himself demonstrates this, appallingly treating Cordelia with an irrational snap judgement when he is embarrassed in court by his youngest daughters silence and lack of praise; â€Å"Here I disclaim all my parental care. † (1:1:107) This unjust sentence is highly ironic, especially for the audience, as dramatically we see transparent farce of Gonerill and Regan’s dedications of love, and the total truth of Cordeliaâ€⠄¢s.Due to the â€Å"infirmity of his age† (1:1:284) (Lear) the unjust pain Cordelia endures for his mistake is greatened, and due to this dramatic irony the audience is forever hopeful for some form of justice and resolution to come. Hope comes in many forms in King Lear, and at first arrives in the character of Kent. Like the audience, Kent is able to see the mistaken ways of Lear, and is the first to step in and address Cordelia’s suffering. â€Å"See better, Lear†¦ Thy youngest daughter does not love thee least.† (1:1:146-153)In one dramatic interpretation of the play, Kent is positioned between Lear and Cordelia, symbolizing perhaps, a link between the mistaken mind of an old King, and the â€Å"more ponderous† (1:1:73) love of a young heir, furthermore acting asâ€Å"the true blank of thine eye† (1:1:153) for his decrepit King. Kent brings the hope for justice to a tantalizingly close reality, however through Lear’s blind desire f or admiration and respect of status, the audience is left with a even greater sense of bathos, and desire for resolution, when yet again our hopes our berried by more pain and disappointment.This again portrays the notion that authority and all that follows leads to the lower statured characters enduring unjust suffering, and that â€Å"nothing comes from nothing† (1:1:85) linking back to the notion that suffering cant come from nothing. Hope can also presented in King Lear, in the way in which directors stage the characters on set. In one dramatic interpretation of the play, in act 1 scene 1, Lear is sat down solitary with Gonerill and Regan at his side. This not only portrays the Kings increasing age, but also the manipulative power Gonerill and Regan initially have over him.During this first scene we see the gap between Cordelia and Lear increase progressively, again portraying a physical representation for their relationship and love for one another growing further and fu rther apart. After this distancing, Cordelia, positioned front stage right, has both Kent, The Fool, and towards the end of the scene, France. The dramatic effect of this is clear to the audience; it physically highlights the allegiances of the characters, and is used also to portray other various notions in a more physical manner, one of which is hope.Hope is presented in the way in which The Fool, Kent, and France side with Cordelia, implying to the audience she is not alone in her banishment, and that perhaps these characters may have a role in returning Cordelia later in the play. This idea is further backed up in act 1 scene 5 upon where we see The Fool speak the truth to the king; â€Å"Thou shouldst not have been old till thou hadst been wise† (1:5:36) presenting hope in that the king might listen.The allegiances formed in this scene contrast one another, clearly demonstrating to the audience their various agendas, and allows the audience to understand the alliances of characters without any dialogue required. Following on from this notion of unspoken alliances, characters relationships inspire hope in the audience as well. While Lear is initially the main spark of suffering for the other characters, and despite the fact that his own suffering is self inflicted, the audience does sympathize for his position amongst the rest.The â€Å"infirmity of his age† (1:1:284) results in his malicious, self satisfying, daughters manipulating him with ease, and abusing the power he entrusts onto them. But in the same way we see Kent step in for Cordelia, we see him return to aid Lear at this stage in the play as well. The strength of there relationship is seen in Kent’s unfaltering loyalty for his King: â€Å"If thou canst serve where thou dost stand condemned, so may it come thy master, whom thou lov’st, shall find thee full of labours. † (1:4:6) and as a result does instill hope into the hearts of the audience that Kent may in fa ct put things right.Suffering comes in many forms during King Lear, however despite the darkly lit stage, black costumes of the characters, and general tragic story Lear follows – hope is always a present emotion amongst the audience. Dramatic irony, stage setting, character relationships and proxemics are all dramatic devices employed by the director of one particular dramatic interpretation of the play. They contrast the darker elements of Lear and without them, the play would loose the very key to its brilliance.That key, that unlocks the particularly controversial entertainment value, being hope within the audience. Without the subtle hope shakespeare and modern directors try and install into the very weave of King Lear, the audience would find themselves simply enduring this seemingly deepening pit of death, despair, and disappointment. This is why I am able to conclude that by considering a few of the dramatic effects used in King Lear, despite the ever present tone of suffering, hope is always ingrained within the audience. Forever seeking resolution to the slope on which they travel down.

Find Out Whos Worried About Essay Introduction Outline and Why You Should be Listening to Them

Find Out Who's Worried About Essay Introduction Outline and Why You Should be Listening to Them Whether you wish to know how to begin an essay with a quoted example or would love to fully grasp how to begin your essay based on the sort of writing task, we've got answers. There are a lot of forms of essays, it is not difficult to get rid of an eye on all your writing assignments. There are various sorts of literature essays. A typical essay consists of various information that's often located at specific parts of the essay. When you're going to compose your essay, you always make certain that you adhere to a particular outline in an effort to submit a well-crafted paper and get excellent grades. You can begin with your outline and after that get to the whole paper writing. You ought not write your paper as though it's a personal communiqu to me. It is possible to use our tips to compose your paper. To begin with, unlikely different essays, you ought not supply a summary in your introduction. As a means to compose an outstanding essay, it is vital that their essay outline be an efficient. Essay outline is a skeletal outline that supplies a platform on which you'll be able to construct your own writing and produce your own thoughts. The essay outline is able to help you set your thoughts with one another, and have an extremely clear idea about just what the essay ought to be all about. If you are searching for top essay writing companies, try out the mentioned above. Our professional writers will choose a topic and write a paper based on your specified requirements. If you're still unsure about your introduction, our essay editors would really like to provide you with some feedback. There are several essay writing services that think they're the very best, and therefore don't be cheated and check the real list of the very best. Frequently, what distinguishes a great paper from a merely good paper is the depth and high quality of their explanations. Giving your essay a terrific introduction is the very best thing you might do to help your readers and also yourself especially if you're writing a paper for school. It is preferable to compose an introduction that supplies the significance of the topic in order to grab the interest of the readers. If you're writing on a critical topic like an argumentative essay, you have to find right to the point in a concise way. You might introduce the principal subject of the essay and why it is a significant topic. For those who haven't introduced any kind of solution in your essay, perhaps encourage other people to become more conscious of your topic. An introduction has become the most crucial portion of your essay. It is the initial portion of your essay. Start with a hook statement it must seize the attention of the readers, so that they read the whole essay. It is your chance to make a reader feel interested, get his or her attention, and make others want to read your paper. The forms of the essays count on the purpose they are being written for. The end of the essay needs to be firm and sum up the full article. The launch of an essay is a perfect chance to incorporate some enjoyable, interesting fact or statistics in your wok. The importance of reading through your essay is the simple fact it gives you the ability to spot the mistakes and keep a terrific tone throughout your work. Thus, you'll be in a position to compose the introduction accurately. An introduction usually makes up 510% of your entire essay, though there's no absolute rule. Your introduction needs to be concise and concrete. Any excellent introduction is no more than an ideal start. With the right utilisation of the above mentioned guide and suggestions, you are going to be able to compose an effective essay introduction, which can get you the maximum scores. The topic of a guide determines the points that are used. You'll also learn what information to search for next. You can begin with some overall info and after that move forward to more specific details.

Amazon Online Shopping and Amazon.com - 1873 Words

BINS 7250-01 Strategic Management of Information Systems and Technology Fall 2014 CASE ANALYSIS INSTRUCTIONS – AMAZON.COM: BRINK OF BANKRUPTCY (Points: 100) Due: Sunday, September 17, 2014 before 6:00 p.m. Write a 1-page, single-space, 10-point font case analysis on the Amazon Case making sure to address the following questions: 1. On a scale of â€Å"1† (Very Poor) to â€Å"5† (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager? 2. Trace the evolution of the Amazon.com business from the company’s launch in 1995 to the dot-com collapse in 2000. How did the company’s strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? 3. Do you†¦show more content†¦The company also created a barrier to entry by being the first large online bookseller. Since its incorporation in 1994, Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year-end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year’s investments in infrastructure. While many expenditures in 2000 were related to Amazon’s efforts to implement its strategy for growth, operating costs had also increased. Amazon’s fulfillment costs were 11 11% of sales in 1997 and 1998, increased to 14 14% in 1999. Because e-Commerce was still new and just beginning to establish customer trust, it’s critical that these costs be reduced without negatively impacting quality, speed of delivery or customer service. Because of Amazon’s large scale and repeatable processes, I would recommend a continuous improvement strategy suchShow MoreRelatedAmazon.Com Supply Chain Management1550 Words   |  7 PagesRunning head: Amazon.com Supply Chain Project Amazon.com Supply Chain Project Jarrel Nightingale JNightingale2@CapellaUniversity.edu Capella University BUS3004: Supply Chain Management Professor Dr. Robert Goldwasser December 10, 2012 Amazon.com Supply Chain Project Introduction In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. 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