Amazon Online Shopping and Amazon.com - 1873 Words

BINS 7250-01 Strategic Management of Information Systems and Technology Fall 2014 CASE ANALYSIS INSTRUCTIONS – AMAZON.COM: BRINK OF BANKRUPTCY (Points: 100) Due: Sunday, September 17, 2014 before 6:00 p.m. Write a 1-page, single-space, 10-point font case analysis on the Amazon Case making sure to address the following questions: 1. On a scale of â€Å"1† (Very Poor) to â€Å"5† (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an IT manager? 2. Trace the evolution of the Amazon.com business from the company’s launch in 1995 to the dot-com collapse in 2000. How did the company’s strategy change over time? How did capabilities evolve? What value did the company deliver to all stakeholders? 3. Do you†¦show more content†¦The company also created a barrier to entry by being the first large online bookseller. Since its incorporation in 1994, Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year-end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year’s investments in infrastructure. While many expenditures in 2000 were related to Amazon’s efforts to implement its strategy for growth, operating costs had also increased. Amazon’s fulfillment costs were 11 11% of sales in 1997 and 1998, increased to 14 14% in 1999. Because e-Commerce was still new and just beginning to establish customer trust, it’s critical that these costs be reduced without negatively impacting quality, speed of delivery or customer service. Because of Amazon’s large scale and repeatable processes, I would recommend a continuous improvement strategy suchShow MoreRelatedAmazon.Com Supply Chain Management1550 Words   |  7 PagesRunning head: Amazon.com Supply Chain Project Amazon.com Supply Chain Project Jarrel Nightingale JNightingale2@CapellaUniversity.edu Capella University BUS3004: Supply Chain Management Professor Dr. Robert Goldwasser December 10, 2012 Amazon.com Supply Chain Project Introduction In today’s society, Online Shopping and the industry of e-commerce has become very popular and mainstream. Many individuals have integrated online shopping into their normal routine and haveRead MoreThe Factors That Influence Customers in Their Buying Behavior to Use and Benefit from an Online-Shopping Company Like Amazon.Com779 Words   |  4 Pagesbehavior to use and benefit from an online-shopping company like Amazon.com. ïÆ'Ëœ Background: In the Recent years, the trend of E-commerce has grown faster due to the advancement and the easy access of internet. This have conducted customers to shop online from home comfortably and ending up entering worldwide shops with a click of button. People who does live in a small town they do have limited choices of stores so it is a benefit for them to use online shopping for a wider range of stores and/orRead MoreAmazon. History and Background1511 Words   |  7 PagesAMAZON History and Background Amazon was founded in 1994 by Jeff Bezos, who is still the head of the company at the time. Based in Seattle, Amazon started out as an online bookseller and went on to become the world s largest non-travel e-commerce business. Once the website was established as a bookseller, it was a logical step into the sale of other entertainment products, such as music and films, and also into the hardware used to deliver home entertainment. Amazon was a pioneer in the useRead MoreMarketing Plan For A Company1249 Words   |  5 Pagesglobal market is very empathetic to its customers, stakeholders, shareholders and environments. That’s when I choose Amazon.com. You see Amazon.com, is a company with a vision, that states â€Å"to be earths most customer- centric company: to build a place where people can come find and discover anything they might want to buy online† (The Balance Barbara Farfan August 14 2016). Also,Amazon.com mission statement is, â€Å"We strive to offer our customers the lowest possible prices, the best available selectionRead MoreAmazon.com Case Study Essay1301 Words   |  6 PagesRyan-Fall 2013 1-2 Amazon Discussion Questions 1. On a scale of â€Å"1† (Very Poor) to â€Å"5† (Excellent), how would you rate Jeff Bezos as an entrepreneur? How would you rate him as an operating manager? Support your rating from case specifics. I would rate Jeff Bezos 10 as an entrepreneur, and 7 as an operating manager. On one hand, he identified book retailing as an industry segment that could exploit the power of emerging Internet technologies and found the Amazon.com, which enjoyed severalRead MoreAdvantages of Amazon.com being the first mover in E-commerce.1276 Words   |  6 PagesE-commerce (electronic-commerce) refers to business over the Internet. With the growth of commerce on the Internet and the Web, e-commerce often refers to purchases from online stores on the Web, otherwise knows as e-commerce Web sites. The e-commerce marketplace is intensely and savagely competitive. Mellahi and Johnson (2000) noted that major sustainable competitive advantages are almost non-existent. That means that firms market advantage such as economies of scale are no longer enough to makeRead MoreAmazon Case Analysis1054 Words   |  5 PagesINTRODUCTION: Amazon.com opened for business in July 1995, nobody in that time was optimistic for this brand new business model. People still enjoy the physical store, and skeptical on online shopping. However, with more than a decade efforts, Amazon was named the world’s top brand ahead of common names like Coca-Cola, Microsoft, and so on. Amazon and its online business model had creased more than $34 billion revenue, and equally 80 million people visit Amazon.com every month. In order toRead MoreA Brief Note On Amazon And Its Impact On The World s Largest Online Retailers Essay859 Words   |  4 PagesAmazon.com is an American based company that sells a variety of books, music, and electronics through their online website at discounted prices. Founded by Jeff Bezos in 1995 Amazon has blossomed from a basic online bookstore to maintaining virtual databases and expanding to international markets (Kotler Keller, 2012). Their large revenue can be attributed to their low prices along wi th the ease and convenience of shopping. â€Æ' Amazon.com Case Study Introduction Since it founded in 1995 AmazonRead MoreMission, Vision And Values Essay1606 Words   |  7 Pagescustomer-centric company, where customers can find and discover anything they might want to buy online.† (Lawrence). This vision statement underscores the organization s position as the world s best e-commerce company of the main objectives. Amazon s vision statement emphasizes the following components or features: global wide, customer priorities, and the widest selection of products. The â€Å"Global Wide† component of Amazon s vision statement is about international leadership in the e-business marketplaceRead MoreSummary : An Online Retailer That Sells All Sorts Of Items For Customers All Over The World1632 Words   |  7 Pages Amazon.com is an online retailer that sells all sorts of items to customers all over the world. This report examines the history of the company, explores its competitors, job opportunities, Employee Benefits, and explores its locations. Amazon.com History Amazon.com started in the garage of Jeff Bezos in 1994, who eventually became the CEO of Amazon.com (Funding, n.d, Para.11)